Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

"I feel this book is well thought out, pertinent to its audience and fulfils its objectives. It would have saved me many a sleepless night and fortified me with a strength to 'go forward' that in-depth knowledge always supplies. I have no hesitation in suggesting that those who manage, or who aspire towards management regard it as a textbook that should be on their shelf."
Marian Cumpstey, Consultant Educational Technologist and Editor of ScreenSeen.


"This book does and important service in providing a one-volume textbook for those teaching/studying media management. Instructors and practitioners will find this book a comprehensive resource for practical and detailed information."
International Journal of Media Management