As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios-and you don't control the edit. Physicians don't need to be louder to stand out. Instead, they need to be clearer about the problems they solve. In Physician Brand Rx, Dr. Scott Sigman and Matthew Ray Scott provide the tools and insight you need to develop your own digital brand. Learn how to create an individualized message based on your strengths and help potential patients and future colleagues see what differentiates you from your competitors. This is not a marketing book. It will not make you an influencer, but it will make you impossible to confuse with anyone else. Physician Brand Rx is a manual for physicians and surgeons who want to be found by the right patients and refuse to let anyone else write their story.