From starting with $1000 and building one of America's most iconic cider brands. Jeffrey House's journey is a story of instinct, resilience, and bold innovation.

Arriving in the United States from England in 1977, he carved out a path in the emerging craft beverage industry - first importing British and Belgian beers, then helping introduce cider to a market that barely knew it existed.

In 1993, he founded the California Cider Company and launched ACE, a brand that would go on to achieve national distribution and redefine the category. From Pioneering fruit cider to building a multi-million case brand, House was consistently ahead of the curve in a rapidly evolving industry.

With over four decades of experience, The Cider King offers an inside look at entrepreneurship, risk, and the realities of building - and sustaining - a business at scale.

This updated edition also explores the dramatic events following the sale of the company. providing a candid perspective of what happens when control shifts and the unexpected unfolds.

What took 28 years to build nearly collapsed in 120 days. A must read for entrepreneurs, business students, those interested in the craft beverage revolution and a fun, compelling, didactic story for anyone else that enjoys a good tale with 5 star reviews.

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Jeffrey House