This book explores mediation processes in culture. Culture is human creation. Like any creative act, culture arises from the need for self-expression-without which it is difficult to speak of identity. All creation is directed both toward its recipient and the creator themselves. Communicating with others simultaneously means communicating with oneself. On the cultural level, this points to the possibility of interpreting communication processes as autocommunication within a given culture. The relationship between communication and autocommunication also directly concerns the act of translation.