Marco Di Dio Roccazzella is Shareholder and General Manager at JAKALA, where he holds the dual role of Global Retail & Consumer Leader and Global Data & Artificial Intelligence Leader. He leads the JAKALA division that helps private equity firms unlock the potential of their portfolio companies through data and AI. Throughout his career, he has worked at the intersection of artificial intelligence, digital transformation, and measurable performance impact. An entrepreneur and author of numerous publications. Stefania Saviolo, PhD, is a Tenured Lecturer in Management and Technology at Bocconi University and a core faculty member at SDA Bocconi School of Management, where she teaches and conducts research and workshops in brand strategy, innovation, and customer experience design across the fashion, luxury, design, and retail industries. She edited the first three volumes of the Signature Experience series: Signature Experience; Contactless Signature Experience; and Augmented Signature Experience.