What if the most powerful opportunities for wealth weren't hidden in Wall Street algorithms or billion-dollar databases, but in the ordinary details of your own life? Every coffee receipt, every neighborhood shift, every subtle change in how people shop is a form of small data-tiny signals that, when recognized, can unlock surprising paths to growth, better decisions, and lasting prosperity. This book is a guide to seeing what most people overlook. It challenges the myth that only corporations with vast troves of information can profit from patterns, showing instead how anyone can use everyday analytics to make smarter choices about money, career, and investments. Drawing on insights from psychology, economics, sociology, and cultural history, it reveals why we're wired to ignore the obvious, how consumer behavior signals predict future demand, and why local trend investing often beats global forecasts. Through eye-opening stories and practical exercises, you'll discover: - How personal spending analysis can uncover hidden habits that shape your financial future - The surprising ways micro-signals-like shifting traffic flows, empty storefronts, or changing routines-hint at larger market movements - How to distinguish true pattern recognition from noise and avoid costly overreactions - Why cultivating attention as a scarce resource is the foundation of building data-driven money habits Whether you're an entrepreneur, an investor, or simply someone who wants to make sharper choices with your resources, this book will show you how to profit from the overlooked signals all around you. By the final chapter, you'll not only understand the value of everyday analytics-you'll know how to harness them as a practical advantage in both your financial and personal life.