Jordan Hale is a product strategist and experimentation advocate who has spent years helping teams replace costly assumptions with affordable tests. Blending pragmatic design instincts with clear-eyed decision frameworks, Jordan focuses on small, fast moves that produce real evidence-before time and money are locked in. Their work spans early-stage startups and established companies launching new bets, with a consistent throughline: make learning cheaper than guessing. When not building minimum viable tests, Jordan writes about market validation, pricing signals, and feedback loops, aiming to give builders a calmer, more disciplined way to choose what to do next-and what to stop doing.