PJ Claasen is fascinated by people, especially those who achieve extraordinary things against all odds, making others watch in disbelief as they accomplish the seemingly impossible. After nearly a decade working with some of South Africa's largest corporates - and seeing firsthand how disengagement holds both people and businesses back - he co-founded PurposeWorks in 2020 with his business partner, Shinell Pretorius. Their mission is to equip organisations, leaders and employees with the tools to create environments in which people thrive and do their best work. He lives in Cape Town with his teenage son.