Document from the year 2025 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Excited to share the Phygital Marketing Glossary-a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today's ever-evolving landscape. Whether you're revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you. Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool-something you can flip through, search, or skim whenever a new term pops up. It's meant to be quick, clear, and relevant. You'll find: 1. Concise definitions of essential marketing terms 2. Language that bridges traditional marketing and digital inno-vation 3. Concepts that matter in a phygital customer journey 4. Insight into how technology shapes strategy, engagement, and brand perception