They're selling. They're selling all the time. They're selling all over.
Social media, billboards, newspapers, banners, the radio, podcasts, the metaverse. Ads are everywhere: as long as you're awake, you're watching them, listening to them, clicking on them. But today there is a new realm that will soon touch us all, users and advertising professionals alike, one that nobody had ever dared to enter before: sleep. No longer a time, but a space in which users are engaged, if not overwhelmed, turning the only pause from consumption into a commercial break. A plan that has gone far beyond theory and is well advanced, with the technology and first communication campaigns already in place.
All U Love Is Need fits into this context: a novel set in an advertising agency involved in the launch of a new product designed to free the workers' daytime simply by making them work while they sleep.
Between satire, comedy and drama, what started as a novel turns out to be much closer to reality than you might think. And you will lose your sleep over it.
