SIMON GRAND is a knowledge entrepreneur and strategy designer, researcher, and author. He is Associate Professor of Strategic Management and Management Innovation at the University of St. Gallen and a Permanent Research Fellow at Zurich University of the Arts.

CHRISTOPH WECKERLE is the Founder and Director of the Zurich Centre for Creative Economies (ZCCE) at Zurich University of the Arts. He is a researcher and consultant, also serving on the boards of European umbrella organizations and funding agencies.