EXPONENTIAL WEIGHT LOSS: THE OPPOSITE OF DIETING DIETING IS HARD You have to cut out thousands of calories per day and give up most of the food and drink you really enjoy EXPONENTIAL WEIGHT LOSS IS EASY The change in your eating habits is so small you'll hardly notice it - give up a handful of potato chips and you'll lose ten pounds DIETING ISN'T HEALTHY Too-rapid weight loss can lead to serious problems including muscle loss, malnutrition, irregular heartbeat, anemia, and gallstones EXPONENTIAL WEIGHT LOSS IS HEALTHY By losing weight slowly but permanently, you safely decrease your risk of dying from diseases such as heart disease and diabetes DIETING DOESN'T WORK You may lose ten pounds in a month, but you'll gain it all back - in fact, most people gain back more they lost EXPONENTIAL WEIGHT LOSS WORKS You can lose as much as you want in eighteen months, and you'll lose it permanently EXPONENTIAL WEIGHT LOSS: THE EASY, PERMANENT WAY TO WEIGH LESS