Falkland Islands travel guide. Holiday advice and tourist information on everything from Stanley restaurants and hotels to planning, history, wildlife and conservation. Ideal for cruise-ship, tour-group and independent visitors. Covers East and West Falkland and Sea Lion, Pebble, Carcass, Saunders, Keppel, Weddell, Staats and Beaver islands.

Sales handles

Ideal for independent, cruise-ship and tour-group visitors alike, this new, thoroughly updated third edition of Bradt’s Falkland Islands remains the only detailed and wide-ranging standalone travel guidebook to this British Overseas Territory. Situated in the South Atlantic Ocean, 480 km from South America, the Falklands are among the world’s truly wild places, full of unspoilt scenery, wide vistas and abundant wildlife.

Key Sales Points

• Still the only detailed dedicated guide to the Falklands

• Increasingly popular cruise-ship destination (numbers tripled 2001–19)

• In-depth coverage of 12 islands

• Fully updated to include all the most recent developments

About Bradt Travel Guides

· Founded in 1974, Bradt is now the largest independent guidebook publisher in the UK with over 200 titles in print

· Serial winner of the Gold award for Best Guidebook Series in the Wanderlust Reader Travel Awards

· Bradt guides are written by authors who really know their destinations. Many are resident there, or have been visiting regularly over a number of years.

Audience

• special-interest groups ((wildlife enthusiasts, trekkers, foodies, culture vultures, etc): All of these, except maybe foodies, are very much still relevant markets.

• The number of visitors on cruise ships, mostly to Stanley but also to some of the western islands, is a much bigger market than it was when the first edition was published. Those staying on the islands tend to be more involved in island life, as against those visiting by cruise ship who only see a snapshot of the Falklands but it is an important stop to them – over half of the 5,533 cruise ship visitors in the 2016/2017 said the Falkland Islands were ‘Essential’ or ‘Very Important’ when choosing their itinerary. This has not changed

• age groups: Although there is an increasing number of younger visitors to the islands the majority would be 50 years of age upwards. From the last figures (2016/2017 season) 76% of land-based visitors were over 45 years of age. Of the cruise ship passengers 55.3% were over 65, 39.1% were 45–64 years of age.

• economic groups ((is this destination expensive?): The Falkland Islands are an expensive destination due to their remote location and the cost of travelling between the different locations when on the islands.

Competition

ISBN 978-1927249826 Antarctica Cruising Guide (Awa Press August 2022)