Teresa Berenice Treviño Benavides is a Research Professor of Marketing at Universidad de Monterrey, Mexico. Her research focuses on online consumer behavior and digital marketing, specifically consumer-brand relationships on the internet; the motivations of different online segments, regarding social media; uses and gratifications relating to social media; electronic word-of-mouth; and the impact of online marketing strategies on consumers.

Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, and Elena Catalina Baker Suárez have a marketing degree from Universidad de Monterrey, Mexico. Their research focus is on online consumer behavior and social media use and addiction.