Halilhan Sunteriler, would-be entrepreneur, rescues a red Volvo from the scrap heap, which he believes will lead him to big money in business ventures. So he solicits the help of his staunch friend Gogi, the most 'cultured' man of the neighbourhood, and gradually, Halilhan's two younger brothers, Hazmi and Mesut, are also drawn into the project. Hazmi is aggressive and fights Halilhan whenever he gets a chance, Mesut lives too much in the shadow of his wife to confront his elder brother, and as for Halilhan, he is too busy having affairs to take much notice of either of them - or his wife Rübeysa.