Rob Roy O'Keefe was raised in the Antarctic by a colony of emperor penguins, which explains both his love of fish and his intense anxiety when in the company of sea lions. At the age of 12 he left to go on walkabout, but upon learning that Australia was over 3,000 miles away, he took the more expedient route from Cape Melville, Antarctica to South America's Cape Horn.

He wandered north through the Andes, accumulated an abundance of practical knowledge, such as how to convince a hungry condor that you are not carrion. He eventually stumbled upon the hut of an Incan shaman who took him on as an apprentice. After a decade of immersion into the mysteries of the unseen world, Rob departed, fully prepared for his eventual success in the fields of pizza delivery, local politics, and brand consulting.

Today, Rob resides in New England's Merrimack Valley, where he lives in a tree house made of Good Humor popsicle sticks held together by the discarded dreams of retired sailors.