Allergy is considered to be the epidemic of the 21st century and it is estimated that about 30 per cent of the total Indian population suffers from some kind of allergic symptom.

Factors like air pollution, globalisation, and change in lifestyle and habits are just a few causes that have expedited allergies such as asthma, rhinoconjunctivitis, sinusitis, food allergies, hives, and eczema. And these numbers are only on the rise.

Winning Over Allergies: Myths and Facts has been specifically written with an aim to turn the tide of this modern epidemic. The book tackles head-on the many misconceptions surrounding prevalent allergies and presents action-oriented, step-by-step instructions for uncovering the root cause of allergies and implementing specific changes to stop them from recurring.

Dr Arif Ahmed, a noted allergist and paediatrician, reveals the basic core concepts of allergy management and confronts all the common concerns in a clear and concise manner along with additional information through FAQ sections. He presents comprehensive and practical knowledge with the latest in medical approaches and complementary medicine in an easy-to-follow, jargon-free language.

All in all, this book is an unbiased compendium of valuable information against one of the most common chronic conditions in the world-allergies.