Build your author empire and become the AUTHORity in your niche. When it's done right, becoming a published author lends you credibility and establishes you as an expert. Writing and publishing a book to represent your brand opens doors to new opportunities and expansion for your business. In Authorpreneur, Shanda Trofe not only guides you through the process of creating a high-quality book that sets you up for long-term success, but also how to build your author empire with your book as the foundation, to gain credibility and become an authority in your area of expertise. You'll also learn how to: · Write your non-fiction book in seven easy-to-follow steps· Structure your content in a way that ultimately turns your readers into clients · Develop your brand, find your target audience, and create a tribe of devoted fans· Build your author platform and grow your list so you have a warm audience in which to market your books, products and services· Ways to repurpose and expand on your content to create companion products and offers such as online courses, speaking engagements, workshops, mentoring and coaching programs, and much more· The best ways to promote your book, products, and services to set yourself up for long-lasting success as an authorpreneur! *Updated and expanded second edition.