During the last decade of years, we assisted to an increase of the High Education institutions, which offer to students the opportunity to study abroad. That becomes a strong competitive market. Thereby, we assist to an amplification of the student¿s mobility because they are looking for living an unforgettable experience and improving their professional competences. Studies abroad require a lot of preparation. Students have to evaluate the alternatives offered to them, and according to different factors of selection, they will determine their final choice for their future university abroad. To attract international students, the universities need to develop marketing strategies. They have to give the most information possible to the student and work on its communication. Selecting a university to go abroad is an important decision that the student has to take. Quantitative and qualitative researches were conducted in this study. Data were collected directly at the university where the authors studied in 2015, at Halmstad University, in Sweden.