Jim Kempton has spent his life traveling and surfing the world, along the way learning to cook the world's best beach-loving dishes. Now he's sharing his vividly colorful, richly flavorful, and vibrantly healthful collection of more than 90 recipes, along with stories of the best waves, markets, restaurants, adventures, and misadventures that he's experienced, from Australia to Hawaii, the Basque Country to Indonesia, California to Mexico. First We Surf, Then We Eat features a foreword by The Surfer's Journal publisher Steve Pezman, a preface by famed surfer/chef Raphael Lunetta, and photography by Bill Schildge, Jeff Divine, Tom Servais, and Art Brewer.
Extensive national publicity campaign
Author is very connected in the surf world and is working on events in Southern and Northern California, New York, Hawaii, and more
Outside publicist with expertise in cookbooks and lifestyle has been retained to get television, radio, and print coverage
Broad coverage in the surf media and in regional California and Hawaii media expected
Book is as much an aspirational lifestyle book as a cookbook and surf-themed travel book, so excellent gift potential
Extensive color photography of food, destinations, and surf
This is first real surf-themed cookbook produced in America
Potential to sell well internationally in English-speaking areas, including Australia, the Caribbean, and the South Pacific (Tahiti, Guam, etc.)
Author is expanding his Instagram portfolio with the help of well-known professional surfers and surf photographers
Recipes in the book from such surf stars as Bethany Hamilton and Rell Sunn, and personal stories involving such legendary surfers as Miki Dora, Dale Velzy, and Gerry Lopez
"The book is going to be a must-have in a million kitchens."
- William Finnegan, New Yorker writer and author of Barbarian Days
"Far from writing a 'jocks only' cookbook/armchair-travel book, professional surfer, editor, and author Kempton has taken great care in assembling nearly 100 universally appealing recipes that represent both favorite and unusual dishes from seasides around the world?. No need to be a bona fide water baby to enjoy this world-cuisine-embracing collection."
-Booklist
"An expansive collection of recipes sourced from [Kempton's] travels on six continents-accompanied by stunning surf photography. Kempton's generous collection is sure to capture the imaginations of home cooks, be they surfers or travelers."
-Publishers Weekly
"The book is chock full of recipes, stories and photos-all inspired by the places Kempton's found waves and adventure. Australia, Hawaii, Indonesia, the Basque Country, Morocco, and beyond-nearly every corner of the world where there are breaking waves, Kempton's got a story and a recipe inspired by that place. For those who are a bit clumsy in the kitchen, Kempton's made each recipe easy to follow and duplicate. And if you're worried it's a book filled only with fish taco and California burrito recipes, fear not. The book has a wide range of recipes for many palates, featuring dishes like Mango Point Potage, Moroccan Grilled Lamb, Ono Poke Bowl, and a Costa Rican Coffee-Rubbed Pork with Marmalade Glaze."
-Surfer magazine
