Almost every company that wants to succeed needs to have salespeople who can sell.They must be able to deliver stellar presentations, spark interest in products and services, and respond to competitors. Prospects must be convinced that the company in question can solve one of their problems.To do all this, salespeople need the right attitude, skills, and knowledgeor A.S.K. In this book the authorwho has inspired and educated salespeople at top pharmaceutical companies for more than two decadesexplains how to focus on these three pillars of success.With his guidance, youll learn how to:exhibit the right attitude around clients and employeesfocus on acquiring the right knowledgeidentify your target audiencedevelop the skills you need to succeedWhether youre starting a career in sales, managing a team of salespeople, or seeking to position yourself and/or your company for future success, youll be poised to succeed with the lessons in All You Need Is A.S.K.