In this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Startup Myths and Models is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure. There are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here.