Dr François Maon is Associate Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management, with a Ph.D. from the Louvain School of Management. He is widely published in academic journals and books including A Stakeholder Approach to Corporate Social Responsibility. Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School, with a Ph.D. from Cranfield University. He is widely published, in academic journals and books including Managing Market Relationships and A Stakeholder Approach to Corporate Social Responsibility. Dr Joëlle Vanhamme is Professor of Marketing at Edhec Business School with a Ph.D. from the Louvain School of Management. She is widely published in academic journals and books including Memorable Customer Experiences and A Stakeholder Approach to Corporate Social Responsibility. Robert J. Angell is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena. Juliet Memery joined Bournemouth University as Professor in Marketing in 2013. Before coming to Bournemouth she was Associate Professor and Marketing & Entrepreneurship Group Leader at Plymouth University. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, ethical shopping, and food and drink research, particularly in relation to local and regional produce, sustainable food, and food waste. Juliet is a member of the British Academy of Management and track chair for marketing and retail (2013), and current external examiner at Henley Business School for (MBA) Reputation and Responsibility.