From the all-too-sweet sounds of the contemporary British artists of the mid-1950's through to the breakthrough of the more biting and vibrant sounds of Tommy Steele, Marty Wilde, Cliff Richard and all the Elvis clones that emerged during the late 1950's, this book chronicles the development of British rock 'n' roll into a fully blown home industry that paved the way for the British takeover that was to come in 1962 when the Beatles conquered the world. However, before that earth-shattering event, British pop music suffered an anti-climactic decline into the mediocrity of what is often called 'bubblegum' music. This is the story of that rise and fall.