Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.
