Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
Learn to:
- Understand the meaning and process of branding
- Get clear about the difference between branding and marketing
- Create and keep loyal brand customers
- Manage and protect your brand
Create, improve upon, and maintain a successful brand
Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!
- Gain your branding bearings - gear up with easy-to-follow step-by-step instructions for building a brand from the ground up, improving an existing brand, or repairing a damaged brand
- If you build it... - tips and templates for defining and positioning your brand, putting your brand identity into words, naming your brand, and designing your logo and tagline
- Branding for the win - launch (or re-launch) your brand, cover your bases in a digitally connected world, engage your audience on social media, and advertise, promote, and publicize like a pro
- Love and loyalty - cultivate brand followers and loyalists, value and leverage your brand, and find tips for examining your brand's health and conducting a makeover
- Avoiding or repairing brand damage - find helpful info for claiming, protecting, and defending your brand - legally and through usage
Open the book and find:
- What, how, and when to brand
- Tips to help define your brand character and voice
- Advice for building business, product, and personal brands
- The best ways to ignite customer passion
- How to fix a broken brand
- The importance of reacting quickly if your brand is threatened
- Ten branding mistakes to avoid
- Top branding truths to remember
- Access to bonus online material
