We have tattooing in the blood in New Zealand, and styles worn with pride here in Aotearoa are appreciated worldwide by admirers of beautiful design. And in the early 2010s, tattooing is going through a renaissance. Chris Hoult immersed himself in the Kiwi tattoo scene from 2011 and 2012, and brought writer-musician Steve Forbes along for the ride. What they record in New Zealand Tattoo is the view from the studios of New Zealand now, with profiles of leading tattooists including Merv O'Connor, Gordon Hatfield, Monique Mataga, Jason Parkinson and Te Rangitu Netana. Combining stunning photography and snappy text, New Zealand Tattoo is a contemporary celebration of tattooing here in its three rich traditions: Ta Moko (Maori tattoo), Tatau (Pacific Islands tattoo) and Tattoo (European and Asian forms).