Robert I. Sutton is professor of management science and engineering at Stanford University, where he is co-founder of the Center for Work Technology and Organizations, Stanford Technology Ventures Program, and Institute of Design ("the d.school"). Sutton was named as one of 10 "B-School All-Stars" by BusinessWeek, which they described as "professors who are influencing contemporary business thinking far beyond academia." His books include The Knowing-Doing Gap (with Jeffrey Pfeffer), Weird Ideas the Work, and two New York Times bestsellers, The No Asshole Rule and Good Boss, Bad Boss.

Huggy Rao is the Atholl McBean Professor of Organizational Behavior, Stanford University, where he studies the social and cultural causes of organizational change. His honors include the W. Richard Scott Distinguished Award for Scholarship from the American Sociological Association and Sidney Levy Teaching Award from the Kellogg School of Management. He is the author of Market Rebels: How Activists Make or Break Radical Innovation," Which Intel's Andy Grove praised for providing "shrewd analysis" and an "aha moment."