As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.

'I'm one of those people who find the real world of no particular interest.'

With the dystopian sci-fi of Blade Runner, the feminist road movie Thelma & Louise and the Roman epic Gladiator, Ridley Scott has demonstrated that he is an astonishingly versatile director, equally at home with ancient history as he is with the distant future. Combining vivid imagery with rich drama, Scott's films are the epitome of intelligent cinema, a powerful marriage of style and content. Scott has worked with many of Hollywood's most accomplished stars, including Sigourney Weaver, Brad Pitt, Russell Crowe, Anthony Hopkins, Susan Sarandon and Tom Cruise. Alien, only his second feature as a director, remains one of the most enduring and influential examples of the science fiction and horror genre and, with Black Hawk Down, Hannibal and the magnificent Gladiator, Scott's career has regained the prominence it had in the late 1970s and early 1980s.
This indispensable guide provides a thorough chronological examination of Ridley Scott's directorial career. All of Scott's films are included, along with information on his frequent collaborators, his thoughts on his own films, and a section on his unrealised projects. This is the essential reference guide to one of mainstream cinema's most diverse directors.