Jesse Yoder, President of Flow Research, Inc., USA, has 36 years of experience writing about and analyzing process control and instrumentation markets, beginning as President and Founder of Idea Network, USA. He received a B.A. degree in philosophy at the University of Maryland, USA in 1973 and a PhD in philosophy from the University of Massachusetts, USA in 1984. Dr. Yoder was an adjunct philosophy professor at the University of Massachusetts, Lowell, USA and Lafayette College, USA for 10 years. He founded Flow Research, Inc. in 1998, where he still serves as the President. Dr. Yoder has received two patents for new dual-sensor flowmeter designs. Several prototypes of these designs have been built and tested at CEESI. Dr. Yoder has prepared over 280 market studies, published over 300 articles on flow and instrumentation in industry journals, and has written several books, including New-Technology Flowmeters (CRC Press, 2023) and Conventional Flowmeters (CRC Press, 2023).